Predictive Analytics Services

Fitzgerald Analytics are Architects of Fact-Based Decision Making who work with executives to plan, build support for and drive results from programs which turn Data to Dollars™ including:

• Recommendation Engines: Make product and service suggestions to your customers which are informed by predictive analytics. These predictive cross-selling techniques, pioneered by Amazon and Netflix, can be put to use by your company.

• Segmentation: Segment your customers to isolate groups with distinctive needs and then align business processes against them. Segmentation can be driven by data and statistical models such as hierarchical clustering.

• Geographic / GIS Analytics: Focus retail locations, sales territories and advertising on the areas with the highest local potential using GIS systems which enable visualization and analytics of your customer's behavior.

• Forecasting and Capacity Management: Optimize the efficiency of business processes, expanding capacity and eliminating waste by applying predictive analytics.