Enterprise Data World Presentation, March 2010

A Fitzgerald Analytics client case study about the practical, high-value first steps taken by the head of technology at Bridgestone Firestone's consumer credit company,  which provides private label credit cards used by millions of customers in 5,000 retail stores selling tires and automobile repair services.  The presentation describes a technology and data management gap that existed, successful steps taken to fix the gap, and the benefits achieve in quality, efficiency, and ROI on data analytics from a major data warehousing and data integration effort.