Fitzgerald Analytics are MDM experts whose work has been featured at the Enterprise Data World 2010 conference. We specialize in developing business cases, roadmaps and technical architectures to enable data management programs.

• Master Data Management: Reveal a "single version of the truth" about your customers by managing data as a business asset. Let us show you how MDM can increase your organization's capacity, eliminate waste and provide the accurate, quality data which fuels effective analytics.


• Data Warehousing and Business Intelligence: Make fact-based decisions at high speed by building the technical infrastructure to support user-friendly data analytics by business users.


• Data Quality: Build the organizational processes and technology tools which help ensure accurate, consistent and well-understood data in customer, CRM, marketing and operational data systems.


• Data Integration: Connect data across multiple applications and systems to create a holistic view of important customer data and to enable cross-functional analytics.


• Metadata Management: Make data easier to use and improve the accuracy of analytics by documenting the meaning and origin of important data fields and entities. We work with companies to build processes and tools which attach clear meaning to data and clarify the entire enterprise data architecture.


• Data Stewardship: Improving and maintaining data quality cannot be done by business or IT alone. An organizational process called "data stewardship" is necessary to develop user groups and tools which ensure that business requirements for data management are captured and acted upon by technologists.

Fitzgerald Analytics are Architects of Fact-Based Decision Making who work with executives to plan, build support for and drive results from programs which turn data into dollars. We help uncover hidden sources of data-driven value that lie within your business strategy and then define the projects, business requirements and new organizational functions required to capitalize on them.

• Decision Analysis via Business Model Clarity™: Finding "true north" in your business strategy and goals; then working backwards to map a clear line-of-sight from those goals to necessary analytic and data pre-conditions which ensure quality fact-based decisions.

• Business Performance Management and Dashboards: Does your company have too few, or too many, dashboards? Are you "drowning in data" from business reports that lack insight? Our BPM efforts use proven methodologies like Balanced Scorecard and effective visualizations to ensure that reports and dashboards include the right KPIs which align with the causal drivers of your business. 

• CRM Strategy: CRM software like Salesforce.com has become an indispensible tool for customer knowledge management, but they are not without their problems. CRM users must often contend with messy data quality, duplicate records, sub-optimal workflows and just "too much information" which inhibits your organization's full ability to get the most out of CRM. FA work with business executives to identify the root causes of these problems and move towards a future state of well-managed CRM with accurate data and product management processes to meet user needs.

• Business Process Management:  recognizing that each business process has both immediate and ultimate goals, we map processes via Value Stream Mapping to separate value-creating activities from waste-generating activities and to enhance metric quality, data capture and Straight-through processing capabilities. 

• Customer Experience:  While customer experience strategy has emerged as a competitive imperative, few consultants approach it with the metrics-based rigor of Fitzgerald Analytics. We build measurement, management, and improvement systems that uncover the profit advantages of customer loyalty, share of wallet, and advocacy.  To date, our Customer Experience projects are amongst our highest-ROI projects for clients.

• Business Requirements Definition: Building technical requirements for data and software development programs.

• Organizational Development: Building an organization that can Compete on Analytics often requires building new functions dedicated to analytics and data management along with standards, processes and tools to support them. 

Fitzgerald Analytics are Architects of Fact-Based Decision Making who work with executives to plan, build support for and drive results from programs which turn data into dollars including:

• Recommendation Engines: Make product and service suggestions to your customers which are informed by predictive analytics. These predictive cross-selling techniques, pioneered by Amazon and Netflix, can be put to use by your company.


• Segmentation: Segment your customers to isolate groups with distinctive needs and then align business processes against them. Segmentation can be driven by data and statistical models such as hierarchical clustering.


• Geographic / GIS Analytics: Focus retail locations, sales territories and advertising on the areas with the highest local potential using GIS systems which enable visualization and analytics of your customer's behavior.


• Forecasting and Capacity Management: Optimize the efficiency of business processes, expanding capacity and eliminating waste by applying predictive analytics.