Building an Analytics Division
Problem: The inability to harness information and apply analytics to direct their investment and marketing initiatives made the client unable to take advantage of opportunities in the market.
Goal: We were asked to help create an Analytics division in the firm, and train the staff to conduct the kinds of customer and transaction analytics and forecasting that is a significant competitive advantage in global markets today.
Approach: Fitzgerald Analytics worked with the client to build this new Division using the following approach:
- Organizing a New Division: We worked with the client to define the organizational structure and skills requirements for the creation of a cross-functional analytics division that would provide insight into every aspect of the revenue, cost and operations of the firm.
- Building Client Skills: Fitzgerald Analytics trained the client staff on how to manage information assets and analytical tools to answer hypotheses relevant to business scenarios facing the client.
- Providing Analytical Tools and Frameworks: By providing our proprietary Analytics Toolkit to the client, we were able to work with the client on several projects in which the client improved its capabilities to perform analysis and modeling.
Result: The client now has a highly trained cross-functional team that is using the training and tools Fitzgerald Analytics provided to generate forecasts and conduct mission critical analysis for profit growth opportunities.
