Analytics Strategy Services
Modern organizations succeed or fail based on the quality of their decisions. We use our Analytics Pathway™ methodology and specialize in building tools, processes and capabilities to make your decisions more fact-based, more successful and more profitable.
Fitzgerald Analytics are Architects of Fact-Based Decision Making who work with executives to plan, build support for and drive results from programs which turn Data to Dollars™. We help uncover hidden sources of data-driven value that lie within your business strategy and then define the projects, business requirements and new organizational functions required to capitalize on them.
- Decision Analysis via Business Model Clarity™: Finding "true north" in your business strategy and goals; then working backwards to map a clear line-of-sight from those goals to necessary analytic and data pre-conditions which ensure quality fact-based decisions.
- Business Performance Management and Dashboards: Does your company have too few, or too many, dashboards? Are you "drowning in data" from business reports that lack insight? Our BPM efforts use proven methodologies like Balanced Scorecard and effective visualizations to ensure that reports and dashboards include the right KPIs which align with the causal drivers of your business.
- CRM Strategy: CRM software like Salesforce.com has become an indispensible tool for customer knowledge management, but they are not without their problems. CRM users must often contend with messy data quality, duplicate records, sub-optimal workflows and just "too much information" which inhibits your organization's full ability to get the most out of CRM. FA work with business executives to identify the root causes of these problems and move towards a future state of well-managed CRM with accurate data and product management processes to meet user needs.
- Business Process Management: recognizing that each business process has both immediate and ultimate goals, we map processes via Value Stream Mapping to separate value-creating activities from waste-generating activities and to enhance metric quality, data capture and Straight-through processing capabilities.
- Customer Experience: While customer experience strategy has emerged as a competitive imperative, few consultants approach it with the metrics-based rigor of Fitzgerald Analytics. We build measurement, management, and improvement systems that uncover the profit advantages of customer loyalty, share of wallet, and advocacy. To date, our Customer Experience projects are amongst our highest-ROI projects for clients.
- Business Requirements Definition: Building technical requirements for data and software development programs.
- Organizational Development: Building an organization that can Compete on Analytics often requires building new functions dedicated to analytics and data management along with standards, processes and tools to support them.
